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Search engine optimization, commonly referred to as SEO, is the practice of optimizing your website and its content to increase its visibility and rank higher in search engine results pages (SERPs). SEO involves a combination of technical and creative techniques designed to improve your website’s ranking in search engine algorithms.
The primary goal of SEO is to increase organic traffic to your website from search engines. Organic traffic refers to the visitors who come to your website from search engine results pages without clicking on paid advertisements.
In conclusion, SEO is a crucial aspect of digital marketing that can help your website rank higher in search engine results pages. By understanding the factors that influence your website’s ranking and making changes to optimize its content, structure, and backlinks, you can improve its relevance and authority and reach your target audience. By implementing these techniques and strategies, you can improve your website’s visibility in search engine results pages and increase its organic traffic. SEO is an ongoing process that requires consistent effort and attention, but it can provide long-term benefits to your online presence and business success.