SEO stands for Search Engine Optimization. It’s a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results. SEO helps search engines understand and rank your content, increasing your website’s organic traffic

SEO is crucial for businesses because it helps connect with customers at key moments that matter. It increases visibility, drives more organic traffic, and improves the chances of conversions. SEO is the most viable, sustainable, and cost-effective way to both understand and reach customers in key moments.

SEO works by making certain changes to your website design and content that make your site more attractive to a search engine. It involves optimizing your website for search engines like Google, Bing, Yahoo, and many others. The goal is to get your site to rank as highly as possible in search results for relevant keywords.

Keywords are crucial in SEO as they help you understand what people are searching for. They give direction on how to connect with your audience. If implemented correctly, keyword-optimized content can connect with your audience when they are ready to make a purchase.

Link building is the process of acquiring backlinks from other websites to different pages on your site. Links are an important ranking factor because search engines like Google use them to determine the relevance and authority of a website. That’s why link building is a crucial part of SEO.

Organic results are the unpaid listings that appear in search engines, typically as a result of SEO. Paid results, on the other hand, are the listings that appear as a result of PPC (Pay-Per-Click) advertising. Organic search is a massive part of most businesses’ website performance and a critical component of the buyer funnel.

A search engine algorithm is a set of rules and processes designed to determine the order in which results are displayed in response to a user’s query. It helps search engines understand the relevance and authority of a website.

Meta tags are HTML tags that provide information about a webpage’s content to search engines and users. They play a crucial role in influencing how a website appears in search results and can impact click-through rate (CTR).

Social media plays a big role in SEO by increasing brand awareness, driving website traffic, and improving search engine rankings. By leveraging social platforms strategically and incorporating them into a comprehensive digital marketing plan, businesses can achieve greater visibility and engagement with their target audience.

Local SEO is the practice of improving your online presence to get more business from local searches. These searches take place on many search engines, but local SEO focuses on optimizing for Google users.